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模板简历——22 Rachael Townsend 6783 East Shore Street ◆ Rockford, IL 60987 216.322.9978 ◆ rachaeltownsendk@hotmail.com EXPERIENCE WUNDERMAN, ACCOUNT EXECUTIVE – BURGER KING, CHICAGO, IL, JULY 2006—present ● Manage six creative/production projects and an annual budget of $4MM ● Oversaw complete menu board revamp test across 115 stores in four markets nationwide ◆Wrote creative brief resulting in three separate concepts tested among 600 consumers in focus group ◆Led production of 75 POS elements with a budget in excess of $1MM ● Spearheaded all aspects of 15 tests, spanning feasibility tests, ops tests, and ultimate national rollout ● Worked closely with more than a dozen key cross-functional Burger King clients across product categories including breakfast, desserts, burgers, salads, chicken, and fish ● Partnered with promotional teams at the NFL, AOL, Sprint, FOX TV, and Nickelodeon, launching integrated in-store programs in 7,900 restaurants ● Lead creative development and production on 5—10 national projects monthly with up to 50 POS pieces each ● Worked with internal event marketing team to launch new Chicken Baguette sampling program DRAFT, ASSISTANT AE – BUEGER KING, CHICAGO, IL, February 2006 — JULY 2006 ● Helped develop, produce, and launch several new POS projects rolled out nationwide ● Prepared comprehensive competitive analysis tracking all promotional activity for QSR companies including McDonald’s, Wendy’s and Subway ● Developed artwork for dozens of coupon books requested by franchisees across the country EDUCATION INDIANA UNIVERSITY – Bloomington, IN, 2006 ● B.A. in Psychology; Criminal Justice Minor; Business Concentration ● Overall GPA 3.3/4.0 ● Dean’s List Fall 2004 ITALIAN STUDIES INSTITUTE/DRAKE UNIVERSITY – FLORENCE, Italy, Spring 2004 ● Studied communications and Italian culture 模板简历——22 Rachael Townsend 6783 East Shore Street ◆ Rockford, IL 60987 216.322.9978 ◆ rachaeltownsendk@hotmail.com 工作经历 温德曼公司, 客户业务执行 - 汉堡王, 芝加哥,伊利诺伊州,2006年7月至今 ● 管理6个创意/生产项目和4百万美元的年度预算 ● 全国4个市场各地115店监督完整的菜单板改革试验 ◆撰写创意简报产生三个不同的概念,在焦点小组的600名消费者中进行测试 ◆带领生产75个销售点营销部件,预算超过1百万美元 ● 率先计划15个试验,测试所有方面,跨越可行性测试,运营测试,最终全国的部署测试 ● 与十几家主要跨职能客户密切合作类别,包括早餐、甜点、汉堡、沙拉、鸡肉和鱼 ● 与美式足球,美国在线,斯普林特公司,福克斯电视,五分钱娱乐场密切合作,在7,900家餐厅推出集成商店促销方案 ● 创造性地带领开发每月5—10个全国项目,每个项目最多生产50个销售点营销部件 ● 与内部事件营销团队致力于推出新的鸡肉面包抽样方案 DRAFT公司, 助理客户执行 – 汉堡王, 芝加哥,伊利诺伊州,2006年2月—2006年7月 ● 帮助开发、生产和推出数个在全国范围内展开的新销售点营销项目 ● 准备综合竞争力分析,跟踪所有快餐品牌公司,包括麦当劳、温迪快餐和赛百味的促销活动 ● 应全国各地加盟商要求开发了几十种艺术性折扣手册 教育背景 印第安那大学 – 布卢明顿,印第安纳州, 2006 ● 心理学学士; 辅修刑事司法,偏重商业 ● 总平均成绩3.3/4.0 ● 2004年秋季优秀学生名单 意大利研究学院/德雷克大学 – 弗洛伦萨, 意大利, 2004年春季 ● 通信和意大利文化研究 本文来源:https://www.dywdw.cn/f46921a077a20029bd64783e0912a21615797f0b.html